Great Beginnings – Social Media Marketing Excellence
Great Beginnings Pediatric Dentistry in Asheville, NC has earned my “Social Media Marketing Bueno” nod for the best online and Social Media marketing presence for a dentist in Asheville. It isn’t even close. It blows my mind, because they break allot of rules in optimization, but I’ll tell you later why that makes it an even more amazing marketing effort.
It has to be the staff that is the most important reason their Social Media and local online marketing is working exceptionally. They ask for reviews, and encourage patient engagement on Facebook. The patients respond to fun questions, comment on funny pictures, and enjoy seeing pictures of themselves on Facebook after their appointment.
Alright, let’s get the minor mistakes out of the way. Everything above the navigation is imaged-based text and doesn’t need to be. It is crucial with Local SEO that search engines and mobile devices read phone numbers and cities. Great Beginnings’ practicing DDS group is an image, not properly indexable text. No Social Media links exist on the homepage, the contact page has one, uno. It’s got to be the staff at Great Beginnings driving the marketing success with grassroots methods on Facebook and Google+.
…Enter Social Media Marketing Excellence
By the time, you read this Great Beginning’s Facebook page will have 3,000 Likes with ridiculous social media engagement. These people drill little kid’s teeth for a living! You can buy likes on Facebook, but there appears to be a genuine love affair between Great Beginnings and their patients. They post everything that is tangible to their business. Dental tips, cartoons, office photos, volunteer work, and photos of their patients happy as they leave the dreaded dentist. A fresh and relevant post everyday, without fail. Again, these people drill into little kid’s teeth for crying out loud.
I usually get suspicious of a local business with 3,000+ Likes, but the watershed of positive reviews on Google+ proves that it’s legitimate and nothing but love-sweet-love between provider and patients.
Word of mouth, and dedication by the staff is the most cost-effective Social Media marketing strategy. Bravo, Great Beginnings in Asheville and Waynesville. My hats off to you and your staff.
Tell your clients you have a Facebook page, encourage them to review. Every client leaves with a flyer on how to get to your Facebook page, and how to review your services and products. Follow-up with the same information in an e-mail.