What is SEO?
SEO or Search Engine Optimization is the online marketing strategy of getting traffic from the non-paid portions of search engines. These non-paid search results are referred to as ‘organic‘ or ‘natural‘ listings because websites rank by how relevant they are to keyword typed in by the user.
If a user types in ‘Affordable Asheville SEO‘ into a Google search box then the organic search results will display the best results for ‘Affordable Asheville SEO‘ based on what Google believes is the most relevant content for the keyword.
OvenPOP 360 SEO Goals?
SEO goals are straightforward, we want to rank the client higher in major search engines. The ‘organic‘ or ‘natural‘ are where most of your prospects will click after a search in Google, Yahoo, or Bing. The presence of an aggressive PPC campaign will help your SEO by generating more qualified traffic, but a high non-paid search ranking is best possible scenario for long-term success.
SEO is also one of the more difficult and tedious campaigns to run, as there are many more variables to consider. These variables can come from competitor SEO campaigns, search engine changing the rules, and a large amount of other factors. OvenPOP 360 has advanced software platforms, staff expertise, and the focus to go through massive amounts of data on a client’s campaign to predict future trends and competitive SEO advantages.
Define goals. Research the client and competition. Keyword and content analysis. Historical analysis. Action.